“Don’t outspend your competitors.
Outsmart them.”
xanthos christodoulou, CREATIVE DIRECTOR & STRATEGIST
about
Mind Hack is my Brand Communications Consultancy.
Over the past few years, I have helped clients such as Virgin, JP Morgan, PayPal, Ancestry, Center Parcs, Hilton, SAP, Bensons for Beds, etc.venues, Guinness and Premier Inn own their sector.
My strength lies in creating powerful brand campaign ideas.
Ideas that radically change the way people think about your company.
Ideas that persuade people to choose you over your competitors.
And ideas that ensure people keep talking about you long after they’ve bought from you.
If you’re serious about building your brand, drop me a note.
creative showcase
Re-activation Campaign for etc.venues
How do you encourage the public to attend events straight after a global pandemic? Well, the first step is to remind people just how exciting events are and plant the seed that they should attend an event next time they receive an invite. The result was this poster campaign which ran across the London Underground network. It generated a serious buzz on social media with people sharing and tweeting feedback including “Best advert I’ve seen in a while. Well done @etcvenues”
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creative showcase
NYC Launch Campaign for etc.venues
etc.venues wanted to celebrate their New York opening in style. Huge bio-degradable pink balloons were tied to landmarks across the city with an invitation for New Yorkers to take a selfie (with the balloon) and post on their social feeds. Watch the video to check out how the stunt unfolded.
At the same time, New York event planners were targeted through a trade press campaign which differentiated etc.venues’ from their competitors: hotels. The key difference being that hotels are focussed on serving leisure guests rather than the business community.
creative showcase
Helping etc.venues celebrate 30 years in style
Last year, etc.venues celebrated its 30th anniversary and the business was sold to its US rival, creating the world’s leading global events’ brand. To celebrate the achievement, the company commissioned this beautiful coffee table book.
creative showcase
Record-breaking viral sensation for Bensons for Beds
This hugely successful viral video for Bensons for Beds was number four in YouTube’s most globally viewed videos for a whole week. It was featured on BBC 1, ITV and Channel 4 news channels, and covered in all the UK tabloid press. CNN, ABC news and ESPN featured it over in the US. Ashton Kutcher also retweeted it to his 14 million followers and Blue Peter even created their version of it, beating the initial world record which we set.
creative showcase
Storm Watches Campaign
Storm London is a unique British brand. They don’t just create watches; they design smart talking-pieces with bold aesthetics which stand out in a crowd. This campaign was created to achieve the same effect helping to increase sales by 20% over the year.
creative showcase
SAP Global Roadshow B2B Campaign
SAP leads the way in cloud-based technology solutions. This B2B campaign promoting their global roadshow stimulated thoughtful debate and plenty of registrations.
creative showcase
Source Recruitment Campaign
Using an eraser as a simple metaphor, this thought-provoking recruitment campaign positioned Source as positive agents of change.
creative showcase
JP Morgan Brand Campaign
In the City, JP Morgan is a highly respected voice. However, on the high street, consumers were intimidated by their corporate positioning. My brief was to make the brand’s voice more accessible to consumers.
The campaign included these awareness posters and a brochure which simplified Investment Trusts - it was so effective the brochure had to be printed four times due to high demand.
creative showcase
Social Media Campaign focussing on food for etc.venues
We knew from customer feedback, that one of the most appealing aspects of attending a meeting or event at etc.venues was the quality of the food. That’s probably why micro videos like these generated thousands of likes, shares and revenue.
Altogether, 25 micro videos were created. The campaign quickly helped to position the brand as ‘The Inspiration Organisation’.
reviews
“Xanthos is a master of brand development, he has helped transform etc.venues from a UK challenger to a global industry leader.”
Adam Simpson,
Director of Marketing
“Xanthos has an intuitive creative brain that always lands on the best solution to create cut-through for the brand as well as deliver commercially.”
Debbie Britton,
Chief Marketing Officer
“If you’re not sure what you want to say about your product, Xanthos will help you work it out. He has the rare ability to think with true originality.”
Ollie Griffin,
Marketing Director
contact
Drop me a note today
If you want to discuss how I can help you create serious cut-through for your business, drop me a note today or call me on the number below.
xanthos@mindhack.agency or call 07949 992884
